Futurecraft 4D is adidas’s first application of the Digital Light Synthesis, and represents the brand’s step into athlete-data driven design and manufacturing. By charting a new course for our industry, we can unleash our creativity - transforming not just what we make, but how we make it.Įric Liedtke, adidas Executive Board Member responsible for Global Brandsĭigital Light Synthesis is a breakthrough process pioneered by Carbon that uses digital light projection, oxygen-permeable optics and programmable liquid resins to generate high-performance, durable polymeric products. One driven by athlete data and agile manufacturing processes. With Digital Light Synthesis, we venture beyond limitations of the past, unlocking a new era in design and manufacturing. With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sports industry into a new dimension. Futurecraft 4D’s midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. Futurecraft 4D is a fruition of adidas Futurecraft - the brand’s journey to define the future of craftsmanship through exploring new technology, design and collaboration in order to provide the best for each athlete. Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s first high-performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |